Qualitative business-to-business research into the drivers and motivations in the decision-making process for the acquisition of printers in organisational settings. Technique: focus groups with main decision-makers. Location: in charge of Belgian part of research taking place in the US and 3 European countries (as subcontractor to US market research company)
2008
Belgian SME, manufacturer
of pressure tanks
Market research
in Western Europe to explore the market potential for water
treatment appliances.
Techniques used : desk research, personal and telephone interviews
2003
Office for Harmonisation in the
Internal Market (Trade Marks and Designs) - OHIM
Qualitative pilot studies among :- companies
that are non-users of the Community Trade Mark, and among external
agents who represent their clients towards OHIM. Purpose of
the survey was to explore the positioning of the CTM and of
OHIM, the expectations of the reps in terms of service aspects,
and the future prospects for the CTM.- owners of the Community
Trade Mark. Purpose of the survey was to explore the positioning
of the CTM and of OHIM, the expectations of the clients of OHIM
in terms of service aspects, and the future prospects for the
CTM.
Technique used : face-to-face and telephone interviews. Location : EU and US
2001-2002
Manufacturer of logistic systems
Study of the Belgian market : competition,
size of user and product segments, distribution channels, … Location : Belgium
1998
Manufacturer of sports and leisure
equipment
Search for the manager of the Belgian subsidiary
using advertising in press. Location
: Belgium
1998
Added Value networks
Postal survey with potential key customers
in 5 market segments. Part of the preparation of the launch
of an electronic service targeting the printing and advertising
sectors. Location : Belgium
1998
Manufacturer of food ingredients
Market research in Denmark., qualitative
and quantitative aspects, company’s strengths and weaknesses,
positioning in comparison to major competitors, review of company’s
commercial and marketing approach. Location
: Denmark
