| Manufacturer of veneered panel products (Belgian SME) |
|
Reflection exercise, followed by consultancy assignment to assist with the development of a new product range: definition of the collection, product positioning, marketing strategy; development of marketing instruments; preparation of product launch at international trade fair. |
|
2007-2008 |
| European SME converting and selling
minibuses for transport of people with reduced mobility |
|
Exploration of the market
potential for this type of vehicles in Belgium, following
a change in the legislation. Analysis of expectations and
needs in terms of services of potential clients (from the
public and private sector). Techniques used : a combination
of desk research (to gather information on fleet, life-cycle
of vehicles, subsidy flows, etc.) and expert interviews
Location : Belgium
|
|
2003 |
| Dutch advertising agency |
|
Consultancy assignment to assist the company in the search
for a partner in Belgium. Type of co-operation pursued : complete
or partial take-over of the Belgian company.
Location : Belgium
|
|
2002 |
| Indian software producer |
|
Establishing initial contacts with potential clients for
outsourcing software development.
Location : Benelux, Germany
|
|
2001 |
| French manufacturer of natural healthcare products |
|
Study to investigate the market potential for a new product
line of natural healthcare products in Belgium. Included the
identification of a potential distribution partner.
Location : Belgium
|
|
1997 |
