| type of client |
 |
title and location of the project |
|
year |
| |
|
|
|
|
| MULTINATIONAL SPORTS GOODS MANUFACTURER |
|
Assistance with the brand management : assessment and re-definition of the brand identity and positioning of the various company brands. |
|
2007 |
| |
|
|
|
|
| Swiss confectionery manufacturer |
|
Qualitative market research to test the image and competitive
positioning of a confectionery brand and its products in the
Belgian market. Technique used : focus groups. Location : Belgium
(as subcontractor to a German market research company)
|
|
2006 |
| |
|
|
|
|
| Car manufacturer |
|
Qualitative market research to test a television advertising
concept.Technique used : focus groups.
|
|
2006 |
| |
|
|
|
|
| Telecommunication company |
|
Market research study to test concepts of a campaign for a
telecommunication to promote a new technology.
Technique used : triads
Location : in charge of Belgian part of research taking place
in DE-NL-BE
|
|
2003 |
| |
|
|
|
|
| Belgian SME, manufacturer of
pressure tanks |
|
Market research in Western Europe to explore the market potential
for water treatment appliances.
Techniques used : desk research, personal and telephone interviews
|
|
2003 |
| |
|
|
|
|
| Telecommunication company |
|
Market research study to test concepts of a campaign for a
telecommunication to promote a new technology.
Technique used : triads
Location : in charge of Belgian part of research taking place
in DE-NL-BE
|
|
2003 |
| |
|
|
|
|
| Belgian SME, manufacturer of
pressure tanks |
|
Market research in Western Europe to explore the market potential
for water treatment appliances.
Techniques used : desk research, personal and telephone interviews
|
|
2003 |
| |
|
|
|
|
| Large energy supplier |
|
Qualitative research to analyse the information and communication
choices made by various players on the Belgian energy market:
media, values, messages, images, tone of voice, target groups,
etc.
Technique used : desk research and expert interviews
Location: Belgium
|
|
2003 |
| |
|
|
|
|
| Large consumer electronics manufacturer |
|
Qualitative market research to check the impact, understanding,
acceptance and relevance of the new brand campaign of the company
with core consumers and potential consumers of two types of
products. Technique used : focus groups
Location : in charge of Belgian part of research taking place
in DE-ES-BE
|
|
2003 |
| |
|
|
|
|
| OHIM |
|
Consultancy
assignment to assist the Office in setting up a Market Intelligence
function. Definition of objectives and instruments, and assisting
the Office with the start-up and implementation of tools.
Location : at the premises
of the Office in Alicante, Spain |
|
2003 |
| |
|
|
|
|
| British manufacturer
of savoury snacks |
|
Qualitative research to test the positioning
of the brand and the product in Belgium. Comparison with UK
and US positioning. Recommendation of an ‘ideal’
positioning and marketing approach for Belgium.
Technique used : focus groups.
Location
: in charge of Belgian part of research taking place in DE-BE-FR-IT
|
|
2003 |
| |
|
|
|
|
| Office for Harmonisation
in the Internal Market (Trade Marks and Designs) - OHIM |
|
Consultancy assignment to assist the Office
in setting up an External Relations Department, defining the
External Communication Strategy and Plan, and implementing this.
Location : at the premises of
the Office in Alicante, Spain |
|
2002-2003 |
| |
|
|
|
|
| Office for Harmonisation
in the Internal Market (Trade Marks and Designs) - OHIM |
|
Large-scale market study among companies,
owners of the Community Trade Mark and external ‘agents’,
representing companies towards OHIM. Purpose of the survey was
to explore the positioning of the CTM and of OHIM, the expectations
of the clients of OHIM in terms of service aspects, and the
future prospects for the CTM.
Technique used : telephone and web-based interviews.
Location
: EU and US |
|
2002 |
| |
|
|
|
|
| Medium-sized textiles
company |
|
Assistance to the company’s management
for the development of a marketing plan.
Location : EU
|
|
2000-2001 |
| |
|
|
|
|
|
|
|
|
|
