Marketing, communication and image studies  
       
   
type of client title and location of the project year
         
EUROPEAN COMMISSION, DG SANCO   Qualitative research into attitudes and expectations regarding pre-contractual information for financial services among different targets : consumer credits and mortgage loan buyers; savings / financial investments consumers; and consumers having little experience with financial services. Technique used: group discussions. Location: in charge of Belgian part of research taking place in all 27 EU Member States   2007
         
CEDEFOP (European Centre for the Development of Vocational Training)   Analysis of the current and potential readership of the European Journal of Vocational Training, (published by CEDEFOP) and the development of a marketing plan to promote the publication in the Benelux and France. Techniques used : desk research, competition analysis, surveys (subscribers, former and potential readers).Geographic scope : Benelux + France.   2006-2007
         
King Baudouin Foundation  

Assistance with the organisation of the ‘European Citizens Consultations’, a 2-day event in Brussels with participants from all EU Member States to discuss Europe’s future. Responsible for recruitment, information and preparation of Belgian participants. Observer role during the event itself.

  2006
         
European Commission, DG Communication  

Qualitative study about the awareness and functioning of the Europe Direct information relay service of the Commission, by exploring citizens’ views about such services, if and how they would consider using them, how they could be better publicized, …. Technique used : focus groups with different categories of citizens, and interviews with Europe Direct relay point staff members.

Location : in charge of Belgian part of research taking place in all EU Member States

  2006
         
European Commission, DG Press and Communication,Cabinet of Mrs. Wallström, Vice-President of the Commission  

Qualitative study on the ‘Future of Europe’, as part of the implementation of the Commission’s ‘D plan’ (Democracy, Dialogue and Debate). Technique used : focus groups with various categories of citizens.

Location : in charge of Belgian part of research taking place in all EU Member States.

  2006
         
European Commission,DG Education and Culture   Framework contract for the evaluation of information and communication activities.   2006-...
         
European Commission, DG Press and Communication  

Qualitative study to contribute to the assessment of the publications policy in general, and to evaluate the communication instruments (brochures) in terms of contents and form in order to help improve them. Techniques used : focus group and telephone interviews

Location : in charge of Belgian part of research taking place in a selection of EU Member States

  2005
         
European Commission, DG Press and Communication  

Study to collect information on the existing European parliamentary television channels and audio-visual services and their plans for future years; to know the European content of their activities and programmes and their attitudes and expectations towards the EU institutions. Techniques used : desk research and interviews

Location : in charge of Belgian part of research taking place in all EU Member States

  2005
         
European Commission, DG Press and Communication  

Qualitative study to assess EU citizen’s perceptions of the issue of European competitiveness; what they know, understand and feel about it; and how they react to the Commission’s action plan for relaunching the Lisbon Strategy. Technique used : focus groups

Location : in charge of Belgian part of research taking place in all EU Member States

  2005
         
OHIM   Consultancy assignment to improve the telephone communication by the Office. The assignment consists of three major parts: a large ‘mystery calling’ exercise, focus groups with Office staff, a functional analysis of the possibilities and shortcomings of the existing telephone system. On the basis of the findings, recommendations are formulated.   2003-2004
         
Telecommunication company   Market research study to test concepts of a campaign for a telecommunication to promote a new technology.
Technique used : triads
Location : in charge of Belgian part of research taking place in DE-NL-BE
  2003
         
Belgian SME, manufacturer of pressure tanks   Market research in Western Europe to explore the market potential for water treatment appliances.
Techniques used : desk research, personal and telephone interviews
  2003
         
OHIM  

Consultancy assignment to assist the Office in setting up a Market Intelligence function. Definition of objectives and instruments, and assisting the Office with the start-up and implementation of tools.
Location : at the premises of the Office in Alicante, Spain

  2003
         
Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM   Consultancy assignment to assist the Office in setting up an External Relations Department, defining the External Communication Strategy and Plan, and implementing this.
Location : at the premises of the Office in Alicante, Spain
  2002-2003
         
Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM   Large-scale market study among companies, owners of the Community Trade Mark and external ‘agents’, representing companies towards OHIM. Purpose of the survey was to explore the positioning of the CTM and of OHIM, the expectations of the clients of OHIM in terms of service aspects, and the future prospects for the CTM.
Technique used : telephone and web-based interviews.
Location : EU and US
  2002
         
European Agency for Safety and Health at Work   Evaluation of the organisation and operation of a Europe-wide awareness-raising campaign : 'European Week 2001'.
Techniques used : telephone interviews with project organisers and Focal Points at national level responsible for the organisation of the Week.
Location : all EU Member States
  2002
         
European Commission   Qualitative survey on the perceptions of and the attitudes towards the European Union by European citizens.
Technique used : focus groups.
Location : Belgium
http://europa.eu.int/comm/governance/areas/studies/optem-report_en.pdf
  2001
         
European CommissionDG Internal Market & DG Consumer Policy   Qualitative research to explore consumers’ satisfaction with services of general economic interest. The research focussed on 10 sectors including electricity, gas, water, mobile and fixed telephony services, maritime transport, air transport, urban transport, inter-city rail transport, mail services.
Technique used : focus groups.
Location : Belgium
  2001
         
European Parliament   Qualitative survey to explore the image of the European Parliament.
Technique used : focus groups.
Location : Belgium
  2001
         
European CommissionDG Enterprise   Qualitative survey to explore the image of forest-based industries.
Technique used : focus groups.
Location : Belgium
  2001
     
 
       
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