| type of client |
 |
title and location of the project |
|
year |
| |
|
|
|
|
| BROADCASTING COMPANY |
|
Qualitative research to understand the importance attached by television viewers to the availability of a set of specific channels and their programmes. The study also tested television viewers’ preferences in relation to viewing programmes in the original language version, versus dubbed or subtitled programmes. Technique used: group discussions in the flemish- and french-speaking parts of Belgium (as subcontractor to British market research company) |
|
2007 |
| |
|
|
|
|
| LARGE INTERNATIONAL PHARMACEUTICAL COMPANY |
|
Qualitative research to test the acceptance among pharmacists of a new distribution model, based on a different relationship between the pharmaceutical company and the pharmacy, of branded drugs. Technique used : face-to-face and telephone interviews. Location : in charge of Belgian part of research taking place in 5 countries (as subcontractor to British market research company) |
|
2007 |
| |
|
|
|
|
| FMCG concern |
|
Qualitative market research to test a new
product concept.Technique used : focus groups. Location : Belgium
|
|
2006 |
| |
|
|
|
|
| Large FMCG concern |
|
Market research to assess the market acceptance
of a new confectionery product and of the proposed marketing
mix for this product. Technique used : focus groups with regular
and lapsed usersLocation : Belgium
|
|
2005 |
| |
|
|
|
|
| Large pharmaceutical company |
|
Market research to assess the market acceptance
of a new product for the treatment of arthrosis to be launched
by the company under an existing brand name. Technique used
: focus groups with arthrosis patients, pharmacists and medical
doctors. Location : Belgium
|
|
2005 |
| |
|
|
|
|
| Italian Institute for Culture,
Italian Embassy in Brussels |
|
Qualitative study into the relationship between
the economic and cultural presence of Italy and the use of the
Italian language. The study also aimed at identifying and explaining
trends and at developing strategies for the promotion of Italian,
focussing on four different sectors: international institutions,
the cultural, educational and economic sectors.
Technique used : personal and telephone interviews
Location : Belgium
|
|
2005 |
| |
|
|
|
|
| European Commission, DG Press
and Communication |
|
Qualitative study about citizens’ television
viewing habits, attitudes, opinions and expectations, in order
to provide comprehensive insight into the issue of adding ‘European
content’ to television programmes. Technique used : three
focus groups
Location : in charge of Belgian part of research taking place
in all EU Member States
|
|
2004 |
| |
|
|
|
|
| Belgian SME, manufacturer of
pressure tanks |
|
Market research in Western Europe to explore
the market potential for water treatment appliances.
Techniques used : desk research, personal and telephone interviews
|
|
2003 |
| |
|
|
|
|
| Large energy supplier |
|
Qualitative research to analyse the information
and communication choices made by various players on the Belgian
energy market: media, values, messages, images, tone of voice,
target groups, etc.
Technique used : desk research and expert interviews
Location: Belgium
|
|
2003 |
| |
|
|
|
|
| Large consumer electronics manufacturer |
|
Qualitative market research to check the
impact, understanding, acceptance and relevance of the new brand
campaign of the company with core consumers and potential consumers
of two types of products.
Technique used : focus groups
Location : in charge of Belgian part of research taking place
in DE-ES-BE
|
|
2003 |
| |
|
|
|
|
| International
mobile phone operator |
|
Qualitative
market research study to test concepts of a campaign to promote
a new high-end service through mobile phones.
Location: in charge of Belgian
part of research taking place in various countries |
|
2003 |
| |
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
